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It\u2019s already been a year since Jaguar signaled a radical strategy shift with the Type 00. The striking concept previews the brand\u2019s move into higher-luxury territory by chasing Bentley rather than continuing to rival BMW. So why is the outlandish coupe back in the spotlight? No, it\u2019s not because parent company Tata Motors is trying to distract us after reportedly sacking design chief Gerry McGovern<\/a> earlier this week.<\/p>\n The exuberant Type 00 was parked in front of a fancy hotel in London to celebrate 90 years since the first car to bear the Jaguar name: the 1935 SS Jaguar. To mark the occasion, the polarizing EV was resprayed in London Red with a matte finish to make it stand out even more. Say what you will about how it looks, but it certainly knows how to draw a crowd.<\/p>\n It looks massively different from everything around it. From a Rolls-Royce Cullinan<\/a> and Bentley Bentayga to a Lamborghini Aventador SV and a Bugatti Chiron, the Chancery Rosewood five-star hotel doubles as a high-end auto show. Even so, the Jaguar Type 00 is by far the most eye-catching of them all.<\/p>\n That said, it\u2019s a bit unorthodox for a year-old concept<\/a> to come out of hiding. It would\u2019ve made more sense to bring a near-production prototype, given how the official debut is likely only a few months away. The real thing won\u2019t be as dramatic, as camouflaged prototypes have shown a flatter roofline and the adoption of rear doors.<\/p>\n<\/p>\n