{"id":1739,"date":"2025-06-18T19:00:00","date_gmt":"2025-06-18T19:00:00","guid":{"rendered":"http:\/\/www.undergroundz.org\/?p=1739"},"modified":"2025-06-20T09:50:11","modified_gmt":"2025-06-20T09:50:11","slug":"ram-lengthened-its-warranty-because-were-keeping-cars-longer-than-ever","status":"publish","type":"post","link":"http:\/\/www.undergroundz.org\/index.php\/2025\/06\/18\/ram-lengthened-its-warranty-because-were-keeping-cars-longer-than-ever\/","title":{"rendered":"Ram Lengthened Its Warranty Because We\u2019re Keeping Cars Longer Than Ever"},"content":{"rendered":"

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People are keeping their cars longer than ever. The average age of a vehicle on American roads is 12.8 years, up from 12.5 years in 2023<\/a>, and Ram wants to make that ownership experience a bit better. It\u2019s launching a new 10-year, 100,000-mile warranty for the 2026 Ram<\/a> lineup in the United States, including the new Hemi-powered Ram 1500<\/a>.<\/p>\n

It\u2019s a limited powertrain warranty only applicable to the original owner, so if you buy one used, don\u2019t expect Ram to honor it. It will cover the engine, transmission, transfer case, driveshafts, differentials, and axles. The previous powertrain warranty covered just five years or 60,000 miles.<\/p>\n

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\nPhoto by: Ram<\/p>\n

The new warranty excludes full electric vehicles like the Ram ProMaster EV, but it will cover the combustion-powered 2026 Ram 1500<\/a>, Ram 2500<\/a>, Ram 3500<\/a>, Ram ProMaster<\/a> vans, and Ram chassis cabs. It\u2019s available for retail purchases and leases, and it could extend beyond the 2026 model year.<\/p>\n

According to Ram CEO Tim Kuniskis, the new warranty is designed to show people that \u201cRam is making a stronger and longer commitment\u201d to its customers. With buyers able to finance cars for six, seven, or even eight years and keeping them for over a decade on average, a longer warranty period could improve the ownership experience later in the vehicle\u2019s life.<\/p>\n

\"\"
\nPhoto by: Ram<\/p>\n

 \u201cThey keep it for 12 years because everything\u2019s gotten more expensive,\u201d Kuniskis said.<\/p>\n

A major mechanical failure in a car\u2019s sixth or seventh year, when an owner might still owe on the note, could push a customer to a different brand, and that\u2019s dangerous in the truck segment. Loyalty rates among truck owners are high\u201470 to 80 percent, according to Kuniskis.<\/p>\n

\u201cOnce you lose them, good luck getting them back,\u201d he said.<\/p>\n

A longer warranty helps differentiate Ram from other truck brands. Ford<\/a>, Chevrolet<\/a>, and Toyota<\/a> all offer five-year, 60,000-mile limited powertrain warranties for their full-size pickups. When money is tighter than ever for buyers, having a warranty you can count on for longer could be the deciding factor.<\/p>\n

Ram Is Returning to NASCAR. Could Dodge Be Next?<\/a>
Ram Just Proved America Can’t Quit the V-8<\/a><\/p>\n

Source: Ram, S&P Global Mobility<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

People are keeping their cars longer than ever. The average age of a vehicle on American roads is 12.8 years, […]<\/p>\n","protected":false},"author":1,"featured_media":1744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/posts\/1739"}],"collection":[{"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/comments?post=1739"}],"version-history":[{"count":3,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/posts\/1739\/revisions"}],"predecessor-version":[{"id":1753,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/posts\/1739\/revisions\/1753"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/media\/1744"}],"wp:attachment":[{"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/media?parent=1739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/categories?post=1739"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.undergroundz.org\/index.php\/wp-json\/wp\/v2\/tags?post=1739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}